Outfield is a performance-based CRM platform designed to drive adoption, motivation, and productivity within sales organizations by applying principles of game theory and behavioral psychology. Outfield aims to make customer relationship management more engaging and effective, offering a 'gaming CRM' that helps sales teams work simpler, smarter, and more efficiently.
Outfield's core solution addresses the challenge of CRM adoption by transforming sales processes into interactive experiences. By using gamification elements and motivational techniques, the platform encourages sales representatives to actively engage with CRM tools, track their activities, and achieve organizational goals. This approach is especially valuable for companies looking to boost team motivation and overall sales performance.
How was Outfield started?
Outfield was founded in 2015 by Austin Rolling and Adam Steele. The company originally set out to solve information gaps for organizations with outside sales and marketing teams. Over time, Outfield expanded its capabilities to serve both field and inside sales teams, developing industry-leading goal management and Performance+ systems to help organizations track, manage, and motivate their sales representatives more effectively.
Who uses Outfield?
Outfield serves a diverse, global customer base, with users in over 50 countries. Their platform is utilized by organizations ranging from small businesses to well-known global brands. Notable customers include:
- Amazon
- Olay
- HTC
- Sobeys
- Oneplus
- Chik-fil-a
- American Express
- Farmer's Insurance
- Quikrete
- Sabre
- Tillamook
- Caulipower
- Denizens Brewery
- Dymatize
- Chosen Foods
- Yakima
- Ghost
These examples illustrate Outfield's reach across a variety of industries, supporting both large enterprises and smaller teams aiming to enhance their sales operations.
What makes Outfield different?
Outfield differentiates itself by deeply integrating game theory and behavioral psychology into its CRM platform, focusing specifically on increasing user engagement and long-term adoption—areas where traditional CRMs often struggle. Their vision is to create a CRM that aligns with the values and working styles of the new generation of sales professionals, supporting a modern approach to sales team management.
Company Details
- Industry: Software Development (CRM)
- Type: Privately Held
- Headquarters: Houston, TX, United States
- Employee Count: 11-50
- Remote Team: Outfield's development team works fully remotely across the nation.
For more information about Outfield's vision and team, visit their About page.
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