Humanitru is a data management platform specifically designed to help nonprofits manage fundraising and supporter engagement activities by consolidating data into a single, adaptable system. The platform aims to replace legacy CRMs and traditional donor management systems with what Humanitru calls a "supporter engagement platform," allowing organizations to track and engage with the full spectrum of supporter behavior, not just donors.
Humanitru's integrations-first approach enables nonprofits to connect seamlessly with a range of other tools, such as email marketing platforms, event ticketing solutions, donor prospecting software, and accounting applications. In addition to these integrations, Humanitru provides built-in features including custom online donation forms and automated data insights to streamline operations and decision-making.
The result is a flexible platform that gives organizations a holistic view of their data, empowering them to make more strategic decisions and engage more effectively with their supporters. By focusing on eliminating manual data work and centralizing supporter information, Humanitru helps nonprofits save time and reduce frustration.
How was Humanitru started?
Humanitru was founded by a team combining expertise in technology, nonprofit fundraising, and SaaS sales:
- Alan Wei, Co-Founder & CEO, brings a background in computer science and product development.
- Megan Newman, Co-Founder & Chief Operating Officer, has experience in nonprofit fund development and healthcare administration.
- Paul Serignese, Vice President of Sales & Marketing, offers over a decade of SaaS sales and leadership experience.
This leadership blend allows Humanitru to focus on both the technical and practical challenges nonprofits face in managing supporter data.
Who uses Humanitru?
Humanitru primarily serves nonprofit organizations seeking to modernize and unify their fundraising and engagement data. The platform is used by a range of nonprofit professionals, including fundraisers, development directors, and operations teams. Notable users include Brittany Wade, Ginny Lyle, Caroline Jaeckel, and George Nowacek, illustrating its reach across various organizations in the sector.
What makes Humanitru different?
Humanitru distinguishes itself by being an integrations-first supporter engagement platform. Unlike traditional donor management tools, it enables nonprofits to connect with best-in-class third-party software, providing flexibility to adapt the system to their unique needs. The platform's focus on holistic supporter data and automated insights sets it apart for organizations looking to move beyond transactional donor management.
Where is Humanitru based and how big is the company?
Humanitru is headquartered in Richmond, Virginia, United States, and employs between 11-50 people. The company operates as a privately held business focused on software development for the nonprofit sector.
Learn more about Humanitru
For additional information about their mission and team, visit the Humanitru About page.
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