Cognovi Labs is a software company specializing in psychology-driven artificial intelligence that measures and anticipates human emotion to predict decision-making. Cognovi Labs offers predictive tools that help organizations understand how their customers feel in real-time, what motivates their decisions, and how to communicate more effectively to achieve desired outcomes.
Their core technology leverages psychology and AI to analyze emotional responses, enabling businesses to engage and inspire audiences more effectively. By quantifying emotions, Cognovi Labs provides actionable insights for marketing, customer engagement, and decision-making strategies—addressing the challenge that a majority of human decisions are based on emotion rather than logic.
How was Cognovi Labs started?
Cognovi Labs was founded by Beni Gradwohl, Amit Sheth, and Nirit Pisano. The founding team combines expertise in astrophysics, computer science, and clinical psychology. Beni Gradwohl, originally an astrophysicist and later a portfolio manager, identified the critical role of emotions in decision-making and aimed to merge psychological insight with technological innovation. Amit Sheth contributed his experience developing the Twitris natural language model, and Nirit Pisano, a licensed clinical psychologist, leads psychological research at the company. This multidisciplinary approach underpins Cognovi Labs’ unique positioning in the AI and decision science space. Learn more about their team.
Who uses Cognovi Labs?
Cognovi Labs primarily serves organizations seeking to improve their customer engagement and communication strategies through a deeper understanding of emotional drivers. Their technology can be applied across sectors such as marketing, customer experience, and product development. Notable clients include professionals like Ian Crassweller, illustrating the company’s reach into real-world business applications.
What sets Cognovi Labs apart?
Cognovi Labs distinguishes itself by focusing on the scientific measurement of emotion to predict human decision-making—something that has traditionally been difficult to quantify. Their AI platform provides real-time, psychology-based insights, which can help businesses strengthen customer bonds and improve outcomes. According to their research, emotionally connected customers are significantly more likely to engage with a brand, making this approach particularly valuable for organizations prioritizing customer loyalty and impact.
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