Forj is a software platform designed to empower professionals and enhance the experience of membership organizations. Forj combines online community features with advanced learning management tools to help associations and professional networks foster engagement, deliver education, and grow their impact.
How does Forj serve its customers?
Forj's core offering is the Journey by Forj platform, which is purpose-built for associations and professional networks. The platform provides:
- Personalized and integrated member experiences
- Tools for both social and formal learning, supporting professional development
- Features that remove obstacles to connection and help members build a sense of belonging
- Mobile-friendly and intuitive technology that meets the expectations of modern communities
By blending community interactions and educational resources, Forj aims to help organizations increase membership, boost engagement, grow revenue, and realize greater organizational impact.
Who uses Forj?
Forj serves a wide range of professional associations and member-based organizations. Notable customers include:
- AGC (Associated General Contractors)
- IREM (Institute of Real Estate Management)
- AVMA (American Veterinary Medical Association)
- CRSI (Concrete Reinforcing Steel Institute)
- American Library Association
- ASH (American Society of Hematology)
- CUNA (Credit Union National Association)
These organizations use Forj to provide their members with access to community, knowledge sharing, and professional development opportunities.
How was Forj started and who leads the company?
Forj was founded by a team with significant experience in SaaS, technology, and association markets:
- Kurt Heikkinen, Chief Executive Officer: Brings a strong background as a SaaS CEO.
- Andrew Ellis, Chief Financial Officer: Focused on rapid growth and expansion.
- Terri Herrmann, Chief Marketing Officer: Specializes in creating meaningful connections.
- Dhaval Vasavada, Chief Technology Officer: Leads the vision for personalized member experiences.
The company is privately held and headquartered in Milwaukee, Wisconsin. More about their story can be found on their About page.
What makes Forj different?
Forj stands out by integrating both social community features and structured learning management into a single, seamless platform. Their technology emphasizes user experience, personalization, and mobile accessibility, helping professional organizations keep pace with evolving member expectations and drive real engagement.
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