FERO is a software development company specializing in creating simple, secure, and customizable checkout solutions for online businesses. FERO focuses on addressing one of the biggest challenges in e-commerce: cart abandonment, with the goal of making the checkout process frictionless and tailored to each business's needs.
What problem does FERO solve?
FERO tackles the issue of cart abandonment—a significant pain point for online retailers, as industry data shows that 7 out of 10 shoppers leave their carts before completing a purchase. Through its technology, FERO helps businesses provide a streamlined and secure checkout experience, reducing friction and ultimately improving conversion rates.
How was FERO started?
FERO was founded by a team with expertise in technology, payments, and operations:
- Craig Savage: Co-Founder & CEO (LinkedIn)
- Chris Stein: Co-Founder & CCO (LinkedIn)
- Paul-Christian Stoy: Co-Founder & CTO (LinkedIn)
- Aizhan Chikeeva: Head of Operations (LinkedIn)
- Arif Ipek: Head of Engineering (LinkedIn)
The team's combined experience in software development and payment science is reflected in FERO's focus on building robust, secure, and user-friendly payment experiences. More about their background and approach can be found on their About page.
Who uses FERO?
FERO primarily serves online retailers and e-commerce businesses looking to improve their checkout experience and reduce lost sales due to cart abandonment. While specific customer names are not publicly listed, the company's product is designed for merchants who value both security and a customized approach to payment workflows.
Where is FERO based and how big is the company?
FERO is headquartered in New York, NY, United States. The company is privately held and operates with a team of approximately 11-50 employees.
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