Shaped is a fully managed search and recommendation system designed to simplify the deployment of real-time personalization for production applications. Shaped combines advanced model libraries with features like online evaluation tooling, a real-time feature store, and continuous model training to help businesses improve user engagement, conversion rates, and revenue while maintaining high performance and reliability at scale.
How Does Shaped Work?
At its core, Shaped provides a platform that enables companies to deliver personalized search and recommendation experiences without the need for complex data engineering or ongoing infrastructure management. It caters to a wide spectrum of users—from recommendation system experts and machine learning practitioners to developers seeking an easy-to-use, configurable solution. Shaped’s managed service removes the technical barriers typically associated with deploying and maintaining advanced personalization systems, allowing teams to focus on user experience and business outcomes.
Key platform features include:
- State-of-the-art machine learning model libraries for recommendations and search
- Real-time feature store for dynamic data management
- Online evaluation tooling to measure and optimize recommendations in production
- Continuous training for models to ensure relevance and improve over time
Who Uses Shaped?
Shaped serves a diverse set of customers across industries looking to implement personalized search and recommendation features into their applications. Notable customers include Afterhour, Breakr, Checkmate, Dev, Fetch, Hang, Kogan, Locker, Outdorsy, Playbook, QVC, Trela, Axis, and Brandazine. These organizations leverage Shaped to drive engagement and deliver tailored experiences to their users.
How Was Shaped Started?
Shaped was founded by Daniel Camilleri and Tullie Murrell, with Tullie serving as CEO. The founding team brings expertise in building and scaling intelligent software systems, which informs the company’s focus on removing operational complexity from personalization and recommendation technology.
What Makes Shaped Different?
Unlike traditional approaches that require significant in-house engineering, benchmarking, and infrastructure maintenance, Shaped offers a managed platform that is both easy to use and highly configurable. Its combination of automated tools, real-time data handling, and continuous optimization allows even smaller teams to deploy enterprise-grade personalization technology with minimal overhead.
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