Clay is a creative tool for go-to-market (GTM) teams that enables users to enrich data, automate personalized outreach, and implement new GTM strategies. Clay provides software for businesses to build and automate workflows that integrate data from various sources, helping teams find leads, customize outreach, and streamline their sales and marketing operations.
Clay's platform focuses on three main functions:
- Data Enrichment: Automatically pull in and enhance contact and company data from multiple sources to provide richer, actionable information for sales and marketing.
- Automated Outreach: Build workflows that can personalize outreach at scale, using up-to-date information to tailor messages and campaigns.
- Flexible GTM Implementation: Allow teams to rapidly test and deploy new ideas for GTM, leveraging a no-code/low-code interface and deep integrations.
The platform aims to reduce manual work for GTM teams, making it easier for them to experiment, iterate, and execute on growth strategies without relying heavily on engineering resources.
Who Uses Clay?
Clay is used by a wide range of technology companies, startups, and venture-backed organizations looking to scale their GTM operations efficiently. Notable customers include:
OpenAI, Vanta, Verkada, Sendoso, Anthropic, Coverflex, Rippling, Notion, First Round Capital, ClickUp, Ramp, Mutiny, Baseten, Scale AI, Hightouch, Zip, DBT, Stytch, Sigma, Close, Opendoor, CoderPad, ActiveCampaign, Kleiner Perkins, Canva, Strava, Figma, Athelas, ElevenLabs, and Braintrust.
These customers represent sectors like SaaS, AI, venture capital, and enterprise software, illustrating Clay's focus on growth-oriented, data-driven organizations.
How Was Clay Started?
Headquartered in New York, NY, Clay was founded by a diverse team described as kind, creative, and collaborative, with members such as Karishma, Gabriel, Michael, and Nikhil among the early contributors. The Clay team values personal growth, creativity, and mutual support, building a culture that encourages experimentation and learning. Today, the company has grown to over 100 team members, including specialists in software engineering, marketing, customer success, and operations. You can learn more about their team and values on their About page.
What Makes Clay Distinct?
Clay stands out by offering a highly customizable, automation-driven approach to GTM challenges. Unlike traditional sales tools, Clay enables users to connect disparate data sources, automate outreach without code, and flexibly adapt to changing market needs. The platform is designed for creative experimentation, empowering GTM teams to move quickly and test new strategies at scale.
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