Calii is a full-stack grocery delivery platform based in Latin America, focused on providing ultra-fresh produce and thousands of grocery items to consumers' doorsteps in under two hours. Calii leverages technology to connect directly with producers and brands, automating the food supply chain from end to end, and operates a network of micro-fulfillment centers across major cities in the region.
Calii's approach aims to eliminate inefficiencies and middlemen in the traditional grocery supply chain, enabling cost savings for consumers while reducing food waste by up to three times. The company was founded by Stanford engineers and is positioned to address the massive, mostly offline grocery market in Latin America, valued at over $1 trillion. By delivering groceries quickly and efficiently, Calii strives to modernize grocery shopping and become the next-generation Amazon for the region.
What technology enables Calii's grocery delivery model?
Calii utilizes a tech-driven, full-stack model that integrates several innovations:
- Direct connections with producers and brands to source fresh goods.
- Automated supply chain management to optimize inventory and reduce spoilage.
- A distributed network of micro-fulfillment centers for rapid local delivery.
- A consumer-facing mobile app and platform for convenient ordering and tracking.
This infrastructure allows Calii to offer a broad range of products with faster delivery times and improved freshness compared to traditional retailers or less integrated delivery platforms.
Who uses Calii?
Calii primarily serves urban consumers in Latin America, especially in regions like Monterrey, Mexico, who seek convenient access to fresh groceries and everyday essentials. The platform caters to busy professionals, families, and individuals looking for time savings, value, and quality. With the shift in consumer behavior following COVID-19, Calii addresses both the rising demand for online grocery shopping and the persistent dominance of offline retail in the region.
Who are Calii's competitors in Latin America?
Calii operates within the rapidly growing instant grocery delivery and food logistics sector. Key competitors and related platforms include:
- Amigo Foods: An online grocery store offering a wide variety of imported foods and drinks from Latin America and Spain, with a focus on specialty and hard-to-find items.
- Cornershop (acquired by Uber): A leading on-demand grocery delivery service in Latin America, partnering with established supermarkets.
- Rappi: A major delivery app in Latin America offering groceries, meals, and retail products from various third-party stores.
- Jüsto: An online supermarket in Mexico focused on direct sourcing and home delivery.
Unlike marketplace models that primarily aggregate existing retailers, Calii differentiates itself through its full-stack integration and direct producer relationships, aiming for greater efficiency, lower costs, and fresher products.
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