BrightStores is a software development company specializing in eCommerce Company Store solutions for the Promotional Product Industry. BrightStores provides online platforms that enable distributors to efficiently process and fulfill large orders, manage branding, and streamline the sales process for promotional products—all without relying on traditional pen-and-paper catalogs.
Over more than 15 years, BrightStores has built a comprehensive suite of scalable solutions tailored specifically to the needs of distributors and their clients. Their platform has been used to launch over 6,000 company stores for some of the world’s most recognized brands, positioning BrightStores as a leading technology provider in this niche market.
How was BrightStores started?
BrightStores was founded in 1999 when the founder identified a gap in the market for an online solution connecting distributors with clients in the promotional products sector—a segment that previously lacked dedicated eCommerce store platforms. The vision was to create a technology that would modernize how large promotional orders were managed and how brands maintained consistency.
What products and services does BrightStores offer?
BrightStores offers five core, scalable company store solutions with various add-ons and integrations. These platforms are designed to help distributors:
- Process and manage large promotional product orders online
- Maintain brand control for clients
- Integrate with existing business systems
- Customize store features based on client needs
Who uses BrightStores?
BrightStores primarily serves distributors in the Promotional Product Industry who require advanced online company store solutions for their business clients. Their technology has been adopted by a wide range of organizations, including some of the world’s largest and most recognizable brands, although specific customer names are not publicly listed.
What sets BrightStores apart?
BrightStores differentiates itself through a partnership approach with distributors, continually enhancing its offerings based on direct client feedback. The company is recognized for its feature-rich solutions, scalability, and deep understanding of the promotional products sector.
Leadership Team Context
BrightStores’ leadership team includes experienced professionals with backgrounds in product development, business strategy, and revenue operations. Notably, the founding team features Leonid Rozkin (CEO), Matt Kaplan (President), Dustin Downing (Chief Product Officer), and Dan Halama (Founder), among others, bringing diverse expertise to the company’s ongoing development.
Learn more
Additional details about BrightStores and its leadership can be found on their About page.
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