serviceMob is a software company based in Irvine, California, specializing in experiential analytics for customer service and support. The serviceMob platform enables organizations to understand and address the systemic causes of customer frustration, increased contact demand, and inefficiencies in customer interactions.
How does serviceMob help companies?
serviceMob's core offering is a platform that connects and analyzes customer interactions across all service touchpoints. Unlike traditional tools, it uses proprietary technologies—Multivalent Ontological Blocks (MOBs) and Large Ontological Models (LOMs)—to provide a deeper, systemic view of customer experience. This approach moves organizations beyond reactive problem-solving by identifying and preventing the root causes of customer service issues.
Through the serviceMob platform, companies can:
- Reduce customer effort and contact volume
- Improve key metrics such as CSAT (Customer Satisfaction), NPS (Net Promoter Score), and FCR (First Contact Resolution)
- Optimize operational costs by streamlining workflows and decreasing dependency on live agents
- Proactively prevent customer churn using the Post-Experiential Churn Risk Score
Who uses serviceMob?
serviceMob serves a variety of industries, including insurance, financial services, technology, and consumer goods. Its platform is designed for organizations—particularly those at the enterprise level, such as Fortune 500 companies—seeking to enhance both top-line growth and operational efficiency through better customer experience management.
What makes serviceMob different?
serviceMob stands out due to its use of advanced ontological modeling for analytics, allowing businesses to move past traditional metrics and address systemic service issues. The platform integrates with existing systems and turns complex customer interaction data into actionable insights for improving satisfaction, loyalty, and efficiency.
Has serviceMob received industry recognition?
Yes, serviceMob has been recognized for its innovation in customer experience analytics. The company was featured at the MIT Emerging Innovations in AI conference and has received industry accolades for delivering measurable, long-term improvements for its clients.
Who leads serviceMob?
serviceMob was founded by a team with expertise in technology, data, and customer experience, including:
- Anuj Bhalla (Founder & CEO), who leads the company's vision and product innovation
- Marcel Barrera (Co-Founder & CSO), responsible for product strategy and financial growth
- Shawn Bullock (CTO), overseeing technology development
- Brian Keiner (Head of Data & Product Solution), leading data insights and product development
- Additional team members specializing in analytics, UX, engineering, and marketing
For more about their leadership and company mission, visit their About page.
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