Blockgraph is a privacy-centric identity and data collaboration platform designed to support the future of connected TV advertising. The platform enables leading media, technology, and information services companies to work with trusted partners in a secure environment to create and implement identity-based targeting and measurement solutions for multiscreen TV advertising.
Blockgraph's core offering centers on providing a privacy-focused infrastructure for data collaboration, allowing companies to match and activate audience data for advertising purposes without compromising consumer privacy. This makes it possible for advertisers and publishers to conduct precise identity-based targeting and measurement across connected TV (CTV) and other multiscreen environments, while aligning with increasingly strict privacy standards.
Blockgraph is jointly owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount, and has been recognized in the industry for its commitment to privacy and innovation. For example, Blockgraph was named a 2024 Programmatic Power Player by AdExchanger and received the 2023 Cynopsis Measure Up! Award for Best Advancement in Data Privacy.
Who uses Blockgraph?
Blockgraph primarily serves major players in the media and advertising technology sectors, including:
- Comcast
- Charter Communications
- Paramount
- Dish Media
- Cox Media
- A4 Advertising
- Xumo
- ACXIOM
- Ampersand
- tvScientific
- Innovid
- NBCUniversal
- Madhive
- Comscore
- Cadent LLC
- Kantar
- Videoamp
- FreeWheel
- Datavant
- Polk Auto (IHS Markit)
- Kochava
- ABCS Insights
- TransUnion
- Speedeon Data
These organizations use Blockgraph to facilitate secure data collaboration and improve the effectiveness of advertising campaigns across digital and TV platforms.
How was Blockgraph started and who leads the company?
Blockgraph was founded and is led by a team with significant experience in technology, media, and advertising:
- Jason Manningham: CEO & Cofounder
- Utpal Kalita: CTO
- Aleck Schleider: CRO
- Nate Rothstein: VP, Head of Finance and Operations
- John Halley: Board Director (Paramount, Chief Operating Officer)
- David Kline: Chairman of the Board (Spectrum, President Spectrum Reach & EVP Charter)
- Mark McKee: Board Director (FreeWheel)
- Gina Mingioni: Board Director (Comcast Advertising, SVP/COO)
You can learn more about Blockgraph's team and story on their About page.
What makes Blockgraph different?
Blockgraph differentiates itself through its strong focus on privacy and secure data collaboration. Its platform is designed specifically for the complex needs of connected TV advertising, offering solutions for identity-based targeting and measurement while prioritizing data protection and compliance. Blockgraph's ownership by major media companies and its industry accolades underscore its credibility and influence in the evolving ad tech landscape.
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