3G is a transportation management software provider that helps shippers, 3PLs, and freight brokers optimize over-the-road logistics to improve costs, customer satisfaction, and operational efficiency. 3G delivers a suite of tools designed to streamline transportation workflows for businesses moving goods across the United States and beyond.
Their platform is tailored for organizations that need to manage complex shipping operations—whether coordinating their own fleet or working with third-party carriers. 3G’s software addresses challenges in route planning, load optimization, carrier selection, rate management, and shipment visibility, helping businesses reduce costs while delivering better service to their customers.
The company’s solutions are used by a diverse group of clients, including ISOFlex, AmerCareRoyal, Vesta Freight, The McGee Group, Fabuwood, Green Circle Growers, TrakMotive, MFS Supply, Whole Latte Love, Van der Wal, Intelligentsia, Koss, and Koch Foods. This customer list reflects 3G’s focus on servicing manufacturers, distributors, and logistics providers who require reliable and scalable transportation management.
How was 3G started?
3G was founded by a team with deep experience in transportation management and technology. Notably, founder Mitch Weseley is widely regarded as the 'father of the TMS industry.' The leadership team includes:
- Paul Brady (CEO), who brings nearly 30 years of operating experience
- Damon Gregoire (Chief Financial Officer)
- Ron Lee (Chief Product & Marketing Officer), leading product and marketing strategy
- David Sapienza (Chief Revenue Officer), with over 25 years of transportation management experience
- Dan Sedore (SVP, Customer Operations), overseeing implementation and support
- Chris Haarmeyer (SVP, Development and SaaSOps), with a background in logistics software
- Ray Hodgdon (VP, Financial Planning and Analysis)
- Stephen Karem (Senior Director, Sales)
Their collective expertise shapes 3G’s approach to creating practical, user-focused solutions for the logistics sector. Learn more about their story on the 3G About page.
Who uses 3G?
3G serves companies across various industries that need to coordinate and optimize transportation logistics. Their customer base includes:
- Manufacturers
- Distributors
- Freight brokers
- Third-party logistics providers (3PLs)
Some of their recognized customers are ISOFlex, AmerCareRoyal, Vesta Freight, and Koch Foods, among others.
What makes 3G’s software different?
3G focuses on providing comprehensive, flexible solutions for over-the-road transportation management. Their platform is designed to handle the needs of businesses of different sizes and complexities, offering tools for automation, real-time tracking, and analytics to improve decision-making in logistics operations.
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