Beyond Limits is an artificial intelligence company specializing in cognitive AI solutions designed to solve complex business and industrial challenges. Founded in 2014 in Glendale, California, the company leverages advanced technologies originally developed for the US space program, including 45 proven innovations from Caltech and NASA's Jet Propulsion Lab (JPL), to deliver industrial-strength AI systems.
Beyond Limits' core offerings combine deep learning and machine learning with symbolic AI to emulate human-like reasoning and intuition. Their technology portfolio is designed to provide resilience, reasoning, and autonomy at a scale required for space exploration—adapted to address enterprise challenges on Earth. The company focuses on enabling forward-looking organizations to transform operations and magnify human expertise in industries such as Energy, Healthcare, Finance, and Logistics.
How was Beyond Limits started?
Beyond Limits was established by a team with deep expertise in AI, software development, and enterprise technology. Notably, many founding team members have backgrounds working with leading institutions such as Caltech and NASA JPL. The leadership team includes:
- AJ Abdallat (CEO & Co-Founder), with over 20 years leading high-tech companies
- Dr. Mark James (Group CTO & Founder), with 18+ years in applied AI development
- Frank Sansone (CFO), experienced in enterprise-grade financial leadership
- Dr. Hussein Al-Natshah (CTO, Unstructured Data), a leader in data science and engineering
- Jose Lazares (Chief Product Officer), with a strong background in software product delivery
- Don Howren (CEO, DocLink by Beyond Limits), veteran executive in SaaS
- David Liu (EVP, Global Channels & Partnerships)
Their collective expertise, including contributions from pioneering JPL scientists, has shaped Beyond Limits’ unique approach to AI.
What industries and customers use Beyond Limits?
Beyond Limits primarily serves enterprise clients in sectors where advanced AI can drive significant operational transformation. Their solutions are used by organizations in:
- Energy
- Healthcare
- Finance
- Logistics
Notable customers include BP, Aramco, Saudi Aramco, Tyler Technologies, and others, highlighting the company's reach in critical industries that impact millions of people worldwide.
What makes Beyond Limits different?
A key differentiator for Beyond Limits is its heritage from the US space program and integration of technology developed by Caltech and NASA JPL. Their AI systems are designed to operate in unpredictable and large-scale environments, providing a blend of machine learning and symbolic reasoning that extends beyond conventional AI capabilities. This enables clients to address not just data-driven tasks but also complex, reasoning-based problems that require human-like understanding.
You can read more about their background and technology on their About page.
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