Balance (getbalance.com) is a digital payment experience company designed specifically for B2B marketplaces, merchants, and service providers. The platform aims to simplify online payments in the business-to-business space by offering the first business-focused checkout solution, allowing buyers to pay using their preferred methods and timelines while ensuring sellers receive funds instantly.
The Technology That Enabled Balance
Balance leverages modern fintech infrastructure to deliver a seamless digital payment experience for B2B transactions. Unlike traditional consumer payment tools, Balance's platform enables business customers to pay via check, card, or bank transfer, and supports payment flexibility such as net terms, payment plans, and invoice payments. This technology ensures sellers get paid instantly, mirroring the simplicity of card payments while accommodating complex B2B purchasing needs.
Who Uses Balance?
Balance primarily serves B2B marketplaces, merchants, and service providers that require streamlined, flexible payment processes. By catering to companies that need to support various payment methods and terms for their business customers, Balance addresses pain points common in B2B commerce—such as manual invoicing and delayed settlements. Their solution is particularly valuable to businesses looking to digitize and automate their payment operations.
The Competitive Landscape in B2B Payments
Balance operates in the fintech and B2B payments sector, competing against established and emerging players offering digital payment and automation solutions. Notable competitors include:
- Stripe: Facilitates domestic and international payments and offers B2B payment automation.
- Paddle: Provides B2B payment processing and platform services.
- ACI Worldwide: Offers B2B payment solutions for enterprises.
- Versapay: Specializes in digital payment services.
- Boost B2B: Delivers a suite of payment solutions including credit card processing for businesses.
- Paystand: B2B payments platform focused on eliminating transaction fees.
- PayPal: Widely used for both domestic and international business payments.
- Venmo for Business: Facilitates business payments.
- Apple Pay and Google Pay: Offer digital wallet solutions, though primarily used for consumer payments.
- Wise: Supports B2B and cross-border payments.
Balance distinguishes itself by fully focusing on B2B needs, offering instant seller payouts and comprehensive support for traditional and digital payment methods tailored for business transactions.
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