Justo is an online restaurant ordering platform that enables restaurants to take orders directly from customers through their own branded digital storefronts. Justo focuses on providing restaurant owners with affordable, easy-to-use technology to help them increase sales, automate operations, and manage online orders without relying on expensive third-party marketplaces.
The Technology That Powers Justo
Justo offers restaurants a turnkey solution that includes creating their own online store, integrated marketing and advertising support, and automation of the order management process. The platform also provides last-mile delivery services, allowing restaurants to offer a seamless end-to-end digital ordering and delivery experience. This technology addresses the growing need for restaurants to control their digital presence, optimize margins by avoiding high commission fees, and directly engage their customers.
Key features of Justo include:
- Custom-branded online storefronts for restaurants
- Automated order and delivery management
- Digital marketing and advertising tools with educational support
- Integration with last-mile delivery for a complete service
Who Uses Justo?
Justo primarily serves independent restaurants and small to medium-sized restaurant groups across Latin America, with active operations in Chile, Peru, Colombia, Mexico, Ecuador, and Costa Rica. Its platform is designed for restaurateurs seeking to increase profitability by owning their online customer relationships and simplifying digital order fulfillment, while also supporting "Gigsters" and local delivery partners.
Justo's Competitors in Online Restaurant Ordering
Justo operates in the SaaS and delivery technology space for restaurants, competing with a variety of global and regional platforms that help restaurants accept direct online orders. Notable competitors include:
- GloriaFood: Offers free online ordering systems for restaurants, including delivery and dine-in services.
- ChowNow: Provides commission-free ordering and built-in marketing tools for restaurants.
- Square Online: Enables order management across multiple channels, including in-person and online.
- UpMenu: Allows customers to place food orders directly from restaurant websites or apps.
- Lunchbox.io: All-in-one ordering and management solution for restaurants.
- Olo: Customizable platform for traditional and virtual restaurants to drive direct digital sales.
- Toast POS: Integrates online ordering into restaurant POS systems for seamless operations.
- ActiveMenus: Comprehensive online ordering and delivery logistics system.
- Owner.com: Full-featured platform for managing restaurant operations online.
- NCR Voyix: Solutions for direct customer ordering and integrated delivery or pickup.
While many competitors serve similar needs globally, Justo differentiates itself by focusing on the Latin American market, offering localized support, and prioritizing fair pricing for restaurant owners seeking to boost their digital sales.
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