Baffle, Inc. is a data security company that protects sensitive information as it moves to and through the cloud, focusing on privacy-preserving analytics for AI and machine learning. Baffle, Inc. provides a Data Protection Service that enables organizations to de-identify and secure data across the entire analytics pipeline with zero impact on performance and without requiring changes to applications.
The core offering from Baffle is its ability to secure data in-use, not just at rest or in transit. Their technology allows companies to move data into cloud environments and share it for analytics or AI/ML workloads, while ensuring that sensitive information remains protected and compliant with privacy regulations. A key differentiator is that Baffle’s solution does not require any modifications to existing applications—a significant advantage for enterprises seeking to modernize data operations quickly and securely.
Baffle is proven in large-scale environments where performance and user experience are critical. Their technology is especially valuable for organizations adopting artificial intelligence and machine learning, as it enables privacy-preserving analytics by de-identifying sensitive data before it is processed or shared.
Who Uses Baffle, Inc.?
Baffle primarily serves enterprises that are moving large volumes of sensitive data to the cloud or sharing it across complex analytics pipelines. Their customers include organizations in regulated industries and those with high privacy requirements. Notable customers include:
- Saxo Bank
- Workiva
- Miro
These examples highlight Baffle’s relevance in financial services, SaaS, and global collaboration platforms.
How Was Baffle, Inc. Started and Who Leads the Company?
Baffle, Inc. was founded by a team with deep expertise in software development, security, and enterprise technology. The founding and executive team includes:
- Ameesh Divatia (Co-Founder & CEO)
- Priyadarshan Kolte (Co-Founder & CTO)
- Joe Dillon (EVP Sales)
- Sushant Rao (SVP Marketing)
- Rajan Palanivel (VP Engineering)
- Min-Hank Ho (VP Product Management)
- Spence Jackson (Chief Software Architect)
- Sumandra Majee (Chief Product Architect)
- Prasad Rallapalli (VP Customer Success)
Their backgrounds bring together experience in enterprise software, product engineering, and customer success, shaping Baffle’s focus on scalable, easy-to-integrate data protection.
For more about the company’s mission and team, visit their About page.
Who Invests in Baffle, Inc.?
Baffle is backed by investors including True Ventures, Clearvision Ventures, ServiceNow Ventures [NYSE: NOW], Greenspring Associates, Thomvest Ventures, Engineering Capital, Industry Ventures, and Triphammer Ventures. This support underscores confidence in Baffle’s approach to cloud data security and privacy.
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