Atidot is an AI-driven, cloud-based platform designed specifically for the life insurance industry. The platform, developed by Atidot, enables insurers to maximize customer Lifetime Value, identify new revenue streams, and make more data-driven decisions by leveraging artificial intelligence and external data sources.
Atidot addresses a significant challenge in the insurance sector: much of the customer data collected by insurers is siloed or inaccessible for actionable insights. By augmenting internal company data with external information and applying predictive models, Atidot generates accurate analytics that help life insurance companies uncover untapped opportunities, refine risk assessments, and improve customer engagement.
The platform serves a broad range of roles within life insurance organizations:
- Executives use Atidot to enhance profitability across existing books of business.
- Marketing and sales teams leverage the system for precise, qualified leads, supporting real-time up-sell, cross-sell, and retention campaigns.
- Policy distributors benefit from more granular customer intelligence, allowing for better policy personalization and higher conversion rates.
- Actuaries can quickly create more targeted reports and advanced risk analyses using Atidot’s augmented data capabilities.
Through these capabilities, Atidot aims to make insurance carriers more agile, enabling them to better understand and serve their policyholders.
How Was Atidot Started?
Atidot was founded by professionals with deep expertise in AI, insurance, finance, and technology. CEO Dror Katzav, who spent 11 years in the Israeli Defense Forces Intelligence Corps specializing in AI and cybersecurity, co-founded the company to bring advanced data-driven solutions to the insurance industry. The leadership team also includes:
- Eyal Bar-Noy (VP of Engineering), an experienced technology leader with a background in large-scale R&D.
- Sreedhar Chintamaneni (VP of Business Development), with over 20 years in corporate finance and investment, including roles at Guardian Life and Deutsche Bank.
- Sherry Chan (Chief Strategy Officer), former Chief Actuary of New York City, with deep expertise in actuarial science and policy.
- Hadas Egri (VP of Finance), an economist and financial analyst with significant industry experience.
- Norman Tutnauer (VP Global Sales), a senior executive with a 30-year career in InsureTech and telecommunications.
- Valentina Isakina (Active Advisor), and Liat Livnat Danesh (VP of People), round out the team with experience in strategy, transformation, and organizational development.
Learn more about their background on Atidot's About page.
Who Uses Atidot?
Atidot primarily serves life insurance companies, including major industry names such as Pacific Life and Guardian Life. Its platform is used by executives, marketers, brokers, actuaries, and policy distributors seeking to make more informed and profitable decisions. The end goal is to empower insurers to better serve policyholders with coverage that fits their evolving needs.
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