AskNicely is a customer experience platform designed to help service businesses improve the quality and consistency of their customer interactions, particularly those delivered by frontline employees. The platform enables teams to measure customer feedback in real time and provides actionable coaching, recognition, and motivation tools directly to staff, all accessible via mobile devices.
AskNicely addresses a core challenge for people-powered businesses: ensuring that every frontline employee consistently delivers a positive customer experience. By equipping staff with immediate feedback and personalized coaching, the platform aims to drive ongoing improvement and engagement across the entire workforce. This approach enables organizations to recognize high performers and support employees who may need additional guidance, fostering a culture of excellence in service delivery.
How Was AskNicely Started?
AskNicely was founded by a team with deep expertise in customer experience and SaaS: Kirsten Newbold-Knipp (Chief Executive Officer), Paul Shingles (Chief Product Officer), Kassidy Bird (VP of Marketing), and Reagan Nickl (VP of Customer Success). Their combined backgrounds in product, marketing, and customer success underpin the company’s focus on frontline employee enablement and service quality improvement. More about their mission and team can be found on their About page.
Who Uses AskNicely?
AskNicely serves a wide range of service-driven organizations that rely on large numbers of frontline employees. Notable customers include:
- Jiffy Lube
- NZHL
- LegalZoom
- Lendmark Financial
- First Commonwealth
- Schweiger Dermatology Group
- Aptive
These businesses use AskNicely to gain real-time insight into customer satisfaction and empower their teams to deliver exceptional experiences at scale.
What Makes AskNicely Different?
Unlike traditional customer survey tools, AskNicely acts as a “customer experience coach in your pocket.” Its platform delivers instant feedback, coaching, and recognition directly to frontline staff via their phones, supporting immediate performance improvement. This real-time, employee-centric approach distinguishes AskNicely as a leader in experience management for service organizations, a position underscored by its #1 rating on G2Crowd.
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