Spring Global (springglobal.com) provides a field execution software application designed specifically for consumer packaged goods (CPG) companies and retailers. Their platform enables field users—such as those in sales, van sales, delivery, and merchandising roles—to optimize execution activities using data-driven insights.
The core offering from Spring Global is a field management solution that streamlines operations and increases profitability throughout the CPG value chain, from suppliers to retailers and ultimately to consumers. By digitizing and automating key processes, the platform helps organizations achieve greater efficiency, transparency, and control over field activities.
Spring Global stands out for its focus on engineering excellence and ongoing innovation, particularly in the areas of artificial intelligence (AI) and omnichannel capabilities. This positions the company competitively within the software development landscape for CPG operations.
Who Uses Spring Global?
Spring Global serves major CPG companies and retailers looking to improve operational efficiency in their field operations. Notable customers include:
- Coca-Cola
- Hunt Brothers
- Unilever
These organizations use Spring Global's software to drive better execution and decision-making in fast-moving, complex distribution environments.
How Was Spring Global Started?
Founded in 2001, Spring Global is headquartered in Denver, Colorado, with additional offices across Latin America and Europe. The company was established by a team with expertise spanning product management, operations, finance, and customer support, including Conor Keane (President & CEO), Tim Shorter (Chief Revenue Officer), and several other leaders with deep experience in technology and CPG field operations. Learn more about their team.
What Makes Spring Global Different?
Spring Global is recognized for its engineering excellence, particularly in integrating AI and supporting omnichannel field operations. Their solutions are tailored to the demands of modern CPG companies, aiming to deliver actionable insights and automate complex field execution tasks.
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