Arcade is an interactive demo platform designed to help teams create visually engaging, interactive product demos quickly and easily. The platform is built for businesses that want to showcase their software or digital products, allowing them to demonstrate capabilities directly on websites, in content, or through social media—moving beyond static screenshots or traditional video walkthroughs.
Arcade addresses the challenge of product storytelling, providing tools that eliminate the technical and creative barriers often faced by marketing, product, or sales teams. With its focus on ease of use, teams can build interactive demos in minutes, making it simple to visually communicate product value and drive user engagement.
Who Uses Arcade?
Arcade’s platform serves a wide variety of software companies and digital businesses looking to improve product discovery and education. Notable customers include:
- Bubble
- Rudderstack
- Atlassian
- Zapier
- Quantum Metric
- Sentry
- Appfire
- Mux
- Pennylane
- Hack The Box
- Carta
- Glide
- AngelList
- Clearbit
- Traceable
These organizations use Arcade to embed demos into their websites, onboarding flows, support documentation, and marketing campaigns.
How Was Arcade Started?
Arcade was founded by a team including Caroline, Rich, Nigel, Aleks, Tamar, Sydney, Paweł, Michael, Ben, Val, Alex, and Todd. While detailed backgrounds or roles are not provided, the team’s focus has been on making interactive demo creation accessible to non-technical users in product-driven companies.
What Makes Arcade Different?
Arcade’s main point of differentiation is its emphasis on simplicity and speed. Unlike traditional demo creation tools that may require design or engineering expertise, Arcade aims to enable any team member to build interactive, high-quality demos with minimal effort. This approach helps companies accelerate their go-to-market efforts and improve how they communicate product value.
Where Is Arcade Based and How Big Is the Team?
Arcade is a privately held company headquartered in San Francisco, California, United States. The company has between 11 and 50 employees, allowing for agility and focus in product development and customer support.
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