amp (ampinteractive.io) is a software development company creating the next evolution of interactive fitness experiences. Based in New York, amp designs technology-driven fitness solutions aimed at making workouts more engaging, enjoyable, and effective for users.
The company brings together a diverse team from across the tech and fitness industries, including professional trainers, Stanford fitness experts, an exercise science PhD with Olympic athlete experience, as well as designers and engineers from leading companies such as Apple, Twitter, Facebook, and more. This multidisciplinary team collaborates to develop innovative digital fitness products and platforms that focus on user engagement and measurable progress.
amp’s core proposition is to transform the way people interact with fitness by leveraging advanced software and hardware, making workouts both enjoyable and results-driven.
How was amp started?
amp was founded in 2021 by Israeli entrepreneur Shalom Meckenzie. The founding vision centered on combining deep technical expertise with fitness science to solve the common problem of workout boredom and disengagement.
Who uses amp?
amp primarily serves individuals seeking a more interactive, tech-enabled fitness experience. Customers like Hannah C, Jana H, and Sam B have engaged with amp’s solutions, reflecting the company’s focus on end-user satisfaction and real-world results.
What makes amp different?
- Integration of cross-industry expertise (tech, design, exercise science)
- Focus on interactive, technology-driven fitness experiences
- Emphasis on user engagement, progression, and enjoyment
Learn more about their approach and team on their About page.
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