Amenli is the first licensed online insurance broker in Egypt, aiming to make insurance accessible, convenient, and transparent for Egyptian consumers and businesses. Amenli streamlines the insurance process by allowing customers to compare, purchase, and manage their insurance policies entirely online—a significant advancement in a market where traditional processes can take weeks.
Over the past few months, Amenli has issued 500+ policies in less than 10 minutes per transaction, compared to the industry standard minimum of three weeks. The company's founders, Shady and Adham, previously helped scale Paymob, a leading fintech platform in MENA, bringing deep experience in digital financial services.
The Technology That Enabled Amenli
Amenli leverages digital automation and a user-friendly online platform to transform the insurance purchasing experience in Egypt. The platform enables customers to explore insurance products, receive instant quotes, complete applications, and get covered in a fraction of the time typical for the industry. This digital-first approach addresses the historic lack of insurance penetration in Egypt—one of the lowest globally—helping to unlock a potential $10B total addressable market.
Who Uses Amenli?
Amenli serves a wide range of customers across Egypt, including individuals, families, and small businesses seeking faster, more transparent insurance solutions. By simplifying the purchase and management of policies online, Amenli appeals particularly to digitally savvy consumers and those frustrated by the lengthy, paper-based procedures of traditional insurers.
Who Are Amenli's Competitors?
Amenli operates in Egypt’s rapidly growing fintech and insurance sector, competing with both traditional insurers and digital-focused providers. Key competitors and players in the broader Egyptian and travel insurance space include:
- AXA Egypt: Offers a broad range of insurance products with digital access via the “MyAXA” app.
- Allianz Egypt: A global insurance leader with a strong local presence and customer portal for policy management.
- Metlife Egypt: Provides online tools for policyholders and a range of insurance options.
- Suez Canal Insurance: A longstanding local firm serving over 220,000 clients in various sectors.
- Allianz Care: Focuses on international medical insurance for expats and families.
- Insubuy, Tata AIG, and High Risk Voyager: International providers offering online travel insurance for Egypt.
While many competitors offer digital tools, Amenli differentiates itself as the first fully licensed online broker in Egypt, focusing on speed, ease of use, and transparency.
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