Ahazou is a SaaS platform designed to help offline local businesses in Latin America connect with their customers online, promote their brands, build reputations, and drive more sales. By offering digital tools tailored to local merchants, Ahazou aims to make it easier for small businesses to establish and grow their presence in an increasingly digital marketplace.
Founded by Rui Miadaira—an experienced entrepreneur with a background in tech and a Harvard MBA—Ahazou has assembled a team with experience from notable companies like iFood, Movile, and PicPay. The company is supported by investors such as GFC, Monashees, and Y Combinator (S21). Their vision is to become the all-in-one growth platform for 50 million local businesses throughout Latam.
What technology enables Ahazou's platform?
Ahazou leverages modern SaaS infrastructure to deliver easy-to-use online tools for traditionally offline businesses. The platform helps users:
- Manage and enhance their online presence
- Promote their brand through digital marketing features
- Collect and display customer feedback to build reputation
- Facilitate online sales and engagement
This technology focus allows even small, non-technical local businesses to benefit from digital transformation without needing specialized IT resources.
Who uses Ahazou?
Ahazou primarily serves local businesses across Brazil and wider Latin America—spanning sectors such as retail, services, and hospitality. The platform is designed with the unique needs of Latam's local merchants in mind, offering solutions suitable for businesses that may be just starting their online journey or looking to consolidate multiple digital tools into one platform.
Who are Ahazou's competitors?
Ahazou operates in the growing B2B SaaS and marketing enablement space for Latin American local businesses. Notable competitors and related platforms include:
- Colppy: Online accounting and administration software for small businesses in Latin America, supporting multi-currency billing and electronic documentation.
- SUMA: Financial management platform aimed at empowering over a million small businesses in Latin America with intuitive tools.
While these companies also target small and medium businesses in the region, Ahazou differentiates itself with its focus on marketing, reputation management, and holistic digital enablement for offline-first merchants.
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