What Does Alokai Do?

    Learn about what Alokai does, their services, and key information.

    What Does Alokai Do?

    Name: Alokai

    Headquarters: San Francisco, United States

    Employees: 51-200

    Alokai is a Frontend as a Service (FEaaS) platform for composable commerce, enabling merchants to create modern online shopping experiences by integrating both legacy and modern ecommerce technologies. Alokai (formerly known as Vue Storefront) provides ready-made frontend components, secure enterprise cloud infrastructure, and prebuilt integrations to help businesses quickly launch and scale their ecommerce sites while focusing on delivering superior customer experiences.

    Alokai's platform is designed to streamline the development of ecommerce frontends, offering a balance between customization ("build") and speed-to-market ("buy"). Merchants can leverage premade components to accelerate deployment, while still retaining the flexibility to build complex, differentiated customer journeys as needed. This approach supports companies aiming to connect disparate backend systems, whether they are adopting the latest technology or maintaining older platforms.

    Who Uses Alokai?

    Alokai serves a diverse range of ecommerce businesses, from lifestyle brands to large retail groups. Notable customers include Garten-und-Freizeit, Thomas Kent, Rivoli Group, Fine Hygienic Holding, Press Hall, Foodl, Pukka Herbs, Brompton Bikes, White Stuff, LoveCrafts, Galerie de Beaute, Zadig & Voltaire, Zenni Optical, and MKM. These organizations leverage Alokai to enhance their digital storefronts and adapt quickly to changing customer expectations.

    How Was Alokai Started?

    Alokai was established by a team with deep expertise in software and ecommerce technology. Filip Rakowski, recognized by Forbes for his achievements, played a key role in shaping the company's vision. The leadership team also includes AJ Stahl, who serves as Chief Revenue Officer, and Katie Cameron, the Interim Chief of Operations. Their combined experience guides Alokai's focus on solving real-world challenges for online retailers. More about their story can be found on their About page.

    What Makes Alokai Different?

    Alokai stands out in the ecommerce technology space by offering a composable, API-first frontend that is both flexible and rapid to deploy. Its FEaaS model allows businesses to avoid the trade-off between building custom solutions from scratch and relying solely on off-the-shelf software. By supporting seamless integration with both modern and legacy systems, Alokai enables merchants to future-proof their ecommerce infrastructure while prioritizing customer experience.

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