Butter Payments is a software platform that helps subscription-based companies recover revenue lost to failed payments. Butter Payments uses patent-pending machine learning models to analyze dozens of variables in real-time, assessing the state of each transaction to optimize payment authorization rates for their clients.
The core service addresses a common challenge for recurring revenue businesses: involuntary churn caused by payment failures. By deeply analyzing payment data and intelligently re-trying transactions, Butter Payments enables businesses to recover significant revenue that might otherwise be lost. According to the company, their technology can drive up to 5% growth in top-line annual recurring revenue (ARR) for subscription companies.
How was Butter Payments started?
Butter Payments was founded by a team with expertise in engineering, strategy, and product for fintech and SaaS companies. The founding team includes Vijay Menon (CEO & Founder), Kevin Perko (VP, Engineering), Cat Leon (Head of Strategy), and Lexie Ernst (Head of Product). Their backgrounds inform the company’s focus on applying advanced machine learning to the specific challenge of payment authorization and failed transaction recovery. More about their story can be found on their About page.
Who uses Butter Payments?
Butter Payments serves a broad range of leading subscription and membership-based companies across industries such as e-commerce, media, health, and software. Notable customers include:
- Fabletics
- The Athletic
- Dialpad
- Dr. Squatch
- Athena Club
- Savage X Fenty
- Found
- Wyze Labs
- airSlate
- Tonal
- JustFab
- Hairstory
- Eucalyptus
- UrbanSitter
- Simple
- Bloom
- Perlego
- MuseScore
- KitUp
- Speechify
- gopuff
- Master Class
- Curology
- The Information
- Whoop
- Cirkul
- TechStyle Fashion Group
These companies rely on Butter Payments to maximize payment success rates, reduce involuntary churn, and increase retained revenue from recurring billing models.
What makes Butter Payments different?
Butter Payments differentiates itself through its deep, real-time analysis of payment data using proprietary machine learning models. Unlike basic payment retry systems, Butter’s technology considers dozens of factors to determine the optimal strategy for each transaction, leading to higher recovery rates and measurable ARR growth for customers.
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