Act! is a provider of CRM (Customer Relationship Management) and marketing automation solutions designed to help businesses connect with their customers and manage relationships more effectively. Act! delivers an all-in-one platform that combines contact management, sales pipeline tracking, and marketing automation features, primarily supporting small and medium-sized professional businesses.
The company's software enables users to organize customer information, automate marketing campaigns, and manage their sales processes within a single system. Act! differentiates itself by offering broader marketing capabilities compared to other similarly priced CRMs, aiming to help professionals build and maintain customer relationships rather than simply process transactions.
Act! is based in Scottsdale, Arizona, operates as a privately held company, and employs between 51 and 200 people. Their solutions are tailored to a diverse range of industries and business stages, making them accessible for growing organizations that require scalable CRM and marketing tools.
Who uses Act!?
Act! primarily serves small and medium-sized businesses seeking comprehensive CRM and marketing automation. Some of their customers include Wayne Dean, SmartVentilation, Jay Ratcliff, Day Trade Fun, Thomas N., Stephen B., Angelina S., John K., and H Winston H.
How was Act! started and who leads the company?
Act! is led by a team with backgrounds in software, product development, finance, and operations:
- Bruce Reading (President & CEO) oversees global operations and strategy, with prior CEO roles at Perceptive Automata and Pica9.
- Lindsay Boullin (SVP & General Manager Int'l) manages international operations and channels.
- Andrew Kane (CFO) leads finance and accounting, drawing on private equity experience.
- Patrick Curley (CPO) directs product development.
- Chad Ruff (SVP & CTO) oversees engineering.
- The broader leadership team covers commercial operations, sales, HR, customer support, and global marketing, ensuring Act! remains focused on customer success and product innovation. More details about their leadership can be found on their About page.
What makes Act! different?
Act! stands out by delivering more marketing automation features at a competitive price point, supporting relationship-driven business models rather than transactional ones. Their platform is designed for flexibility, making it suitable for businesses at various stages of growth.
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