Trefis is a software platform that transforms complex, static analyses—such as Excel-based data models—into simple, visual, and interactive dashboards. Through its website (trefis.com), Trefis enables users to develop "what-if" scenarios, assess the potential risks and rewards of decisions, and engage stakeholders in discussions centered on critical business assumptions.
Trefis covers thousands of public and private companies, providing users with access to a broad range of interactive financial and business analysis. The core value of Trefis lies in its ability to auto-transform traditional data models into a visual, interactive format. This allows users to quickly create and compare unlimited "what-if" scenarios with just a click, making it easier for teams to collaborate and make informed decisions based on dynamic data.
How Was Trefis Started?
Trefis was founded by a team with deep expertise in engineering, consulting, data analysis, and business strategy:
- Manish Jhunjhunwala (Co-Founder, CEO): A chemical engineer and MIT PhD, Manish brings experience from McKinsey & Company and a focus on solving complex problems through technology.
- Cem Ozkaynak (Co-Founder, Product & Research): With a background as a UBS analyst and electrical engineer, Cem leads product development and research.
- Adam Donovan (Co-Founder, CTO): Adam, an MIT-trained physicist, heads engineering and data visualization efforts at Trefis.
- Larry Gorkin (Managing Director, Corporate Solutions): Larry leverages executive and consulting experience from Procter & Gamble, MCI, GE Capital, McKinsey & Company, and Stonebridge Consulting Group to support Trefis's corporate clients.
Who Uses Trefis?
Trefis serves a broad range of business professionals, including analysts, corporate strategists, and decision-makers at both public and private companies. Notable organizations that have used Trefis solutions include:
- Procter & Gamble
- MCI
- GE Capital
- IBM
- MasterCard Worldwide
- Baxter Health Care
These clients leverage Trefis to facilitate data-driven decision making, model various business scenarios, and communicate assumptions effectively across teams.
What Makes Trefis Different?
Trefis distinguishes itself by converting static data models into interactive dashboards that support unlimited scenario analysis. Unlike traditional spreadsheet-based models, Trefis enables real-time visualization and exploration of assumptions, helping organizations assess risk and reward more effectively and involve stakeholders in the decision-making process.
For more on the company, visit their About page.
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