ZOKO is a business platform that enables companies to conduct sales, marketing, and customer support directly through WhatsApp. ZOKO provides tools that help businesses leverage WhatsApp as a powerful channel for ecommerce and customer engagement—addressing a growing need as messaging replaces traditional online storefronts for millions of merchants worldwide.
ZOKO was born out of real-world ecommerce experience, where its founders grew an entire business on WhatsApp to over 200,000 customers. Recognizing other businesses wanted similar tools, ZOKO shifted to providing solutions that make WhatsApp a full-featured sales and support environment.
The platform aims to become the 'Shopify for WhatsApp,' helping merchants sell online, manage customer relationships, and automate communications in regions where WhatsApp is a primary digital touchpoint. ZOKO's suite streamlines sales updates, campaign management, and support workflows, allowing merchants to scale their business on WhatsApp without needing a separate website.
What technology enables ZOKO's approach?
ZOKO leverages WhatsApp's API and generative AI to offer a SaaS solution designed for the unique requirements of emerging-market ecommerce. The platform enables:
- Automated sales campaigns and marketing broadcasts on WhatsApp
- Integrated customer support and CRM features
- Tools to manage product catalogs and transactions inside WhatsApp chats
- Analytics and insights tailored for messaging-driven commerce
By building on WhatsApp's reach—over 175 million people message a business on WhatsApp daily—ZOKO addresses a massive market estimated to exceed $50B/year, especially across India, South Asia, and the Middle East.
Who uses ZOKO?
ZOKO primarily serves small-to-medium businesses and merchants operating in regions where WhatsApp is a dominant communication platform. Its tools are especially valuable for retailers and ecommerce brands targeting mobile-first consumers who prefer messaging over web-based shopping. The platform is used in markets such as India, the UAE, and across South Asia and MENA, supporting businesses that want to centralize sales, marketing, and support without the complexity of traditional ecommerce infrastructure.
Who are ZOKO's competitors?
ZOKO operates in the WhatsApp commerce and messaging-based CRM space. Key competitors and similar platforms include:
- WhatsApp Business: The official WhatsApp solution for small businesses to engage customers and manage chats.
- Bird CRM: Offers WhatsApp marketing automation, chatbots, and customer engagement tools via the WhatsApp Business API.
- SleekFlow: Provides multi-channel messaging management, including WhatsApp, for sales and support teams.
- Callbell: Specializes in connecting sales and support agents to customers via WhatsApp, including catalog and shop features.
- Zixflow: Focuses on WhatsApp automation for marketing and customer engagement.
- Markopolo.ai: Features WhatsPro, a tool for automating, segmenting, and running WhatsApp marketing campaigns.
While some solutions focus on broader messaging or multi-channel management, ZOKO differentiates itself by focusing deeply on the end-to-end WhatsApp commerce workflow, with tools tailored for emerging-market merchants and mobile-first sales.
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