Zipline (https://getzipline.com) is a software platform designed to help retail brands streamline communication and execution between their headquarters and frontline store teams. By centralizing communications, task management, and operational updates, Zipline addresses a major industry challenge: ensuring that directives from HQ are executed correctly and efficiently at the store level.
Most retail organizations experience breakdowns in communication, resulting in only a fraction of HQ initiatives being properly implemented in stores. Zipline aims to solve this by providing tools that allow teams to "see more, connect more, do more," leading to improved customer experiences, stronger brand consistency, and higher sales outcomes. Their platform enables next-day store execution rates of over 90%, an industry-leading figure, and is known for its high adoption rates and strong user satisfaction (with a Net Promoter Score of 90).
How was Zipline started?
Zipline was co-founded by Melissa Wong and Jeremy Baker. Drawing upon Melissa's background in retail operations and communications, the founding team created Zipline to address frustrations with existing store operations platforms. Their hands-on experience in the industry informed the design and focus of Zipline. Melissa and Jeremy have also shared their insights in the book "Stores Don't Suck."
Who uses Zipline?
Zipline is used by many of the world's leading retail brands and chains. Notable customers include:
- 7-Eleven
- Bath & Body Works
- BevMo!
- Speedway
- five below
- L.L.Bean
- Sephora
- Visionworks
- PACSUN
- J.CREW
- 24 Hour Fitness
- The Fresh Market
- Rexall
- Rite Aid
- Warby Parker
- AMERICAN EAGLE
- Allbirds
- O'Reilly Auto Parts
- Staples
- TORRID
- Fjällräven
- alo
- festival foods
These organizations rely on Zipline to maintain operational consistency and improve the execution of corporate strategies across large networks of stores.
What makes Zipline different?
Zipline distinguishes itself through its focus on operational execution in the retail sector, achieving high adoption rates among frontline teams and headquarters staff alike. Its ability to drive measurable improvements in store execution and communication efficiency is reflected in its strong customer satisfaction scores and extensive client list. The company is privately held, has between 51-200 employees, and is headquartered in San Francisco, California. You can learn more about Zipline's story and leadership on their About page.
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