Woo is an open-source ecommerce platform built on WordPress, enabling individuals and businesses to create, manage, and scale online stores. Woo provides merchants with tools to launch an online store in a matter of days and supports their growth for the long term.
How does Woo work?
Woo integrates directly with WordPress, offering a flexible and customizable ecommerce solution for users of all technical backgrounds. The platform includes features for product management, secure payments, order processing, analytics, and extensibility through a wide range of plugins and themes. Merchants can adapt their stores to fit their brand and business needs without being locked into proprietary systems.
What makes Woo different?
Woo stands out as an open-source alternative to traditional ecommerce platforms, granting users full ownership and control over their store data and design. Its strong integration with WordPress makes it accessible to millions of site owners, and its large ecosystem of extensions and community support enables ongoing customization and scalability.
Who uses Woo?
Woo serves a diverse range of businesses, from startups to established brands, across various industries. Notable customers include Brodo Broth Co, Economy Candy, Boost Oxygen, Ruby Atelier, Montvel, La Marzocco, Wet n Wild, The Cool Hunter, Jimmy Nelson, Atholl Estates, Nutribullet, House of Malt, Dan-O’s Seasoning, Scrub Daddy, Van Leeuwen’s, Taika, Daelmans, Francis Ford Coppola Winery, Mint Mobile, Caribou Coffee, Polestar, Hidden Valley Ranch, Landyachtz, UPPABaby, and Magna-Tiles. This wide client base reflects Woo's flexibility to serve both small merchants and large enterprises.
How was Woo started?
Woo's origins date back to November 2007, when Mark Forrester, Magnus Jepson, and Adii Pienaar collaborated online to build a new WordPress theme. After several months of selling themes together, they formalized their partnership and launched WooThemes, which later evolved into Woo as the ecommerce platform known today. You can learn more about their background on their About page.
Where is Woo based and how large is the company?
Woo is a privately held company headquartered in San Francisco, California, United States. The company employs between 51 and 200 people and operates globally, supporting merchants regardless of location.
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