Wholesail is a technology startup building software that connects wholesalers and their buyers through automated invoicing, payments, and communications. Wholesail offers a platform that integrates directly with the accounting systems of wholesale sellers, enabling them to get paid faster, reduce payment losses, and streamline their back-office operations. For buyers, Wholesail automates accounts payable processes, saving both time and money and reducing the reliance on manual, paper-based workflows that are still common in the food and beverage distribution industry.
The company's initial focus is on modernizing the highly fragmented $1+ trillion US food and beverage distribution market, where traditional invoicing and payment methods are still prevalent. By digitizing and automating these processes, Wholesail aims to create a network-effect-driven payment ecosystem that benefits both sides of the wholesale transaction.
Wholesail's software distinguishes itself by offering seamless integration with existing accounting tools, supporting both sellers and buyers in the wholesale supply chain. This digital approach helps companies transition from outdated, manual systems to efficient, automated workflows.
How Was Wholesail Started?
Wholesail was founded by a team of repeat entrepreneurs, product managers, engineers, and designers who previously worked together at OpenTable. Many team members also collaborated at Ness Computing and Copilot, two startups acquired by OpenTable. The company is led by CEO Eli Chait, who grew up in the restaurant business, providing the team with direct industry insight into the challenges of wholesale payments and invoicing.
Wholesail is supported by venture capital firms and angel investors, including early team members and executives from Stripe, Square, Dropbox, Yelp, OpenTable, and Everlane, enhancing its credibility and ability to innovate in the B2B payments space.
Who Uses Wholesail?
Wholesail primarily serves wholesalers and their business buyers in the food and beverage sector. Some of their customers include:
- Martinez Produce & Seafood
- Good Stuff
- Farm to Table
- Fresh Guys
- Breadbar
- Sutter
- Perfect Pour
- Mmmediterranean
- Ghost Town
- Casa de Case
This customer base illustrates Wholesail's market focus on food distribution and related industries, where efficient payment and invoicing processes create significant value.
For more on Wholesail's background and team, visit their About page.
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