wellio (acquired) developed an AI-powered platform focused on meal planning and grocery shopping, leveraging a vast dataset of over 12 million recipes and 700,000 grocery items.
wellio's core offering centered on two main solutions:
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Meal Hero B2C App: This consumer-facing application empowered home chefs to create personalized meal plans quickly and easily. Users could generate consolidated shopping lists tailored to their selected meals, which could then be used for in-store shopping or integrated directly with popular online grocery platforms such as Instacart, Amazon Fresh, and Kroger.
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B2B APIs for Online Grocers: wellio also provided business-to-business APIs, enabling online grocery retailers to offer advanced cart-building and virtual meal kit features to their own customers. These APIs allowed grocers to create seamless, recipe-driven shopping experiences within their digital platforms.
How Was wellio Started?
wellio was founded in San Francisco, California, with a focus on combining artificial intelligence and food data to simplify meal planning and grocery shopping. The founding team's details are not publicly disclosed in the available information.
Who Uses wellio?
wellio served two primary audiences:
- Home chefs and consumers looking for personalized, streamlined meal planning and grocery list creation through the Meal Hero app.
- Online grocers and grocery technology platforms seeking to enhance their digital shopping experiences via wellio's API-driven solutions.
What Makes wellio Unique?
wellio distinguished itself by integrating a massive recipe and grocery item database with AI-driven personalization. Its approach enabled both end-users and grocery businesses to benefit from automated, data-informed shopping and meal planning tools—bridging the gap between recipe inspiration and grocery fulfillment.
Where Was wellio Based?
wellio operated out of San Francisco, California, United States, and had a team size of 11-50 employees prior to its acquisition in 2018. You can learn more about their background on their About page.
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