Twelve Labs is a software company specializing in video-understanding infrastructure, enabling developers to build programs that can see, hear, and understand the world much like humans do. Twelve Labs provides a powerful platform that interprets and analyzes video content, making it possible for developers to create applications that extract meaningful information from video and audio data at scale.
The core offering from Twelve Labs is their advanced video-understanding API, designed for software developers who need to process, search, and analyze video content using machine learning. This infrastructure handles complex tasks such as recognizing objects, actions, sounds, and contextual cues within video streams, empowering a broad range of use cases across industries like media, security, and enterprise search.
How was Twelve Labs started?
Twelve Labs was founded in San Francisco, California by a diverse group of experts in research and technology. The founding team originated with twelve members, each contributing expertise across language, video, machine learning, and perception. Notable members include Fei-Fei Li and Silvio Savarese (Professors at Stanford University), Jeffrey Katzenberg (former CEO of DreamWorks Animation), Alex Wang (Founder & CEO of Scale AI), Lukas Biewald (Founder & CEO of Weight and Biases), Nicolas Dessaigne (Founder & CEO of Algolia), and Jay Simons (President of Atlassian). This collective experience grounds the company in both academic research and practical industry application. You can read more about their story on their About page.
Who uses Twelve Labs?
Twelve Labs primarily serves developers and organizations that need to build applications capable of understanding and analyzing video data. While specific customer names are not publicly listed, their target audience includes companies in industries such as media, entertainment, security, and enterprise software—anywhere scalable video analysis is valuable.
What makes Twelve Labs different?
Twelve Labs focuses specifically on providing infrastructure that bridges the gap between human-like video understanding and machine processing. Their differentiator lies in offering a developer-friendly API that brings state-of-the-art video and audio analysis capabilities to product teams, without requiring deep expertise in machine learning.
Where is Twelve Labs based and how big are they?
Twelve Labs is headquartered in San Francisco, California, United States. The company operates as a privately held business with a team size of 11–50 employees.
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