TrustLab is a software development company that provides advanced Trust & Safety solutions for social media platforms, online marketplaces, and mobile apps. TrustLab develops tools and metrics that help digital platforms detect and mitigate harmful online content, including misinformation, hate speech, identity fraud, and other safety threats.
TrustLab’s core offering centers on enabling both large enterprises and smaller companies to better protect their users and communities from evolving digital risks. Their software is used to automate the identification and management of problematic content at scale, supporting organizations as they build and enforce effective Trust & Safety policies.
The company stands out due to its founding team’s deep expertise—over 40 years of combined experience leading Trust & Safety at major technology firms such as Google, YouTube, Reddit, and TikTok. This background informs TrustLab's approach as an independent, third-party provider, offering external solutions to challenges that many large platforms struggle to solve internally.
Who Uses TrustLab?
TrustLab serves a diverse customer base, including large enterprises with complex Trust & Safety needs as well as smaller companies building out their internal processes. Notable clients include:
- Outdoorsy
- Doximity
- Iterable
How Was TrustLab Started?
TrustLab was founded in 2020 by Tom Siegel, Shankar Ponnekanti, and Benji Loney—leaders with significant experience combating abuse and developing safety protocols at some of the internet’s largest platforms. The team recognized a growing need for independent, scalable solutions to address the most challenging online safety problems.
- Tom Siegel previously founded and led Google's first Trust & Safety team, focusing on safeguarding billions of users.
- Shankar Ponnekanti led Brand Safety at YouTube during critical challenges and now drives TrustLab's technology strategy.
- Benji Loney built and led Trust & Safety teams at YouTube and TikTok, and contributed to technical planning at Reddit.
More about their vision and leadership can be found on their About page.
What Problem Does TrustLab Solve?
Digital platforms face persistent challenges in identifying and addressing harmful content. TrustLab’s software and expertise help organizations:
- Detect misinformation and hate speech
- Combat identity fraud
- Enforce robust Trust & Safety standards
- Scale policy enforcement and monitoring across user-generated content
By partnering with TrustLab, companies can leverage proven methodologies and external technology to strengthen user protection and community integrity.
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