TRUE is a software solutions company and AI lab that helps lenders leverage artificial intelligence to make more accurately informed underwriting decisions. By applying AI-driven technology, TRUE aims to increase revenue for lenders while reducing operating costs and risk throughout the loan origination process.
Since its founding in 2017, TRUE has focused on setting the industry standard for intelligent lending technology. Their platform is designed to assist lenders in automating and improving the underwriting process, enabling more precise risk assessments and faster decisions. This technology is particularly relevant for organizations seeking a competitive edge in a highly regulated and data-intensive sector like lending.
Who uses TRUE's technology?
TRUE primarily serves financial institutions and lenders looking to modernize and optimize their underwriting practices. Their customer base includes well-known names in the mortgage and lending industry such as Enact, Fairway, MGIC, First Continental Mortgage, Arch MI, and Rocket Mortgage. These organizations rely on TRUE's solutions to streamline their workflows, enhance accuracy, and reduce manual intervention.
How was TRUE started?
TRUE was founded by a team with deep expertise in software development, AI, and financial services. Key leaders include Ari Gross (Chief Executive Officer and Co-Founder) and Alison Wasserman (SVP, Operations & HR - Co-Founder), supported by a broader executive team experienced in technology, product development, and client success. Their backgrounds have enabled TRUE to build solutions tailored to the needs of modern lenders. Learn more about their team and story.
What makes TRUE different?
TRUE distinguishes itself through its focus on AI-powered automation specifically for lending and underwriting. By offering intelligent technology that integrates into lenders' existing workflows, TRUE delivers measurable improvements in efficiency and risk management. Their longstanding presence in the industry and track record with major lending clients contribute to their reputation as a standard-setting provider in this space.
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