TrackTraceRX is a technology company specializing in smart software solutions for serialization and traceability, helping organizations manage and optimize their supply chains. TrackTraceRX develops and implements tools that enable end-to-end visibility of products as they move through the supply chain, focusing on compliance, quality management, and improved client reputation.
Their core offerings include a Cloud Traceability Portal, leveraging IoT technology, and RapidRX—a multi-code reader that supports serial, QR, and Data Matrix codes—integrated with augmented reality features. These solutions are designed to simplify complex supply chain tracking, making it easier for companies to ensure regulatory compliance and enhance transparency.
How was TrackTraceRX started?
TrackTraceRX was founded in 2007 with the objective of transforming supply chain management for the pharmaceutical industry. The company was co-founded by Brian Sanz (CEO), who brings over 20 years of experience in pharmaceutical track & trace, and Christian Souza (CTO), who has extensive expertise in cloud services and logistics-edge solutions. Their combined experience positioned the company to address early track & trace requirements, starting from Florida’s ePedigree regulations and expanding to a global scale.
Who uses TrackTraceRX?
Initially focused on serving the pharmaceutical sector, TrackTraceRX has expanded its reach to industries such as automotive, agribusiness, and cosmetics. Their solutions are used by over 600 customers worldwide, including notable organizations like AVELLA SPECIALTY PHARMACY, ASP CARES, and AMERICAN PHARMACEUTICAL INGREDIENTS. The company’s scalable technology is designed for businesses seeking efficient and compliant supply chain operations.
What makes TrackTraceRX different?
TrackTraceRX stands out for the flexibility and ease of implementation of its serialization and traceability solutions. By integrating IoT, multi-code reading, and augmented reality, they provide a comprehensive approach to monitoring and managing product movement. Their systems are tailored to meet evolving regulations and market needs, helping clients improve operational competitiveness and consumer trust.
Where is TrackTraceRX based?
TrackTraceRX is headquartered in Orlando, Florida, with additional branches in Brazil. They serve clients globally, drawing on a team that blends business, technology, and supply chain expertise.
You can learn more about their background and solutions on their About page.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like TrackTraceRX and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.