Topology is a software company focused on transforming how eyeglasses and sunglasses are bought, sold, designed, and manufactured by leveraging 3D scanning, augmented reality, and advanced manufacturing technology. Topology partners with optical retailers and e-commerce businesses to deliver a more accurate, convenient, and personalized eyewear shopping experience both in physical stores and online.
Their core offering centers on precise 3D facial scanning and virtual try-on tools, enabling customers to visualize eyewear fit and style remotely. This approach aims to address the limitations of traditional in-store shopping—which has changed little for decades—and the underwhelming online purchasing experience that currently accounts for less than 5% of eyewear industry sales.
Topology also supports optical professionals by providing software that enhances their ability to serve patients, helping local eye doctors and opticians maintain their practices in the face of industry disruptions. By modernizing the design and manufacturing of eyewear, Topology addresses the prevalent issue of poor fit, as most frames have historically been designed around average facial features from a narrow demographic. Their technology enables custom-fit glasses, improving comfort and customer satisfaction.
The company is led by founder Eric Varady and operates as a globally distributed team. Topology’s solutions are used by organizations such as New Look Vision Group and Safilo, reflecting their focus on serving both major eyewear brands and retail groups.
Learn more about Topology on their About page.
How was Topology started?
Topology was founded by Eric Varady, who leads a distributed team based out of San Francisco, California. The company’s mission is to modernize the eyewear industry by introducing innovative technologies that solve longstanding issues in fit, design, and the retail experience.
Who uses Topology?
Topology primarily serves optical retailers, e-tailers, and eyewear manufacturers looking to enhance the eyewear purchasing journey for their customers. Notable customers include:
- New Look Vision Group
- Safilo
These partners leverage Topology’s platform to offer a better shopping and fitting experience for their end users.
What makes Topology different?
Unlike traditional eyewear solutions, Topology’s platform integrates precise 3D facial scanning and augmented reality to enable custom-fit eyewear. Their approach helps solve the problem of ill-fitting glasses and brings digital innovation to an industry that has seen little change in its customer experience or product design over the decades.
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