Thndr is an investment platform that enables individuals across the Middle East and North Africa (MENA) region to invest in stocks, gold, and fixed income products through a simple, digital interface.
Founded in Cairo, Thndr addresses the traditionally limited access to investment opportunities in the MENA region by offering a user-friendly app that lowers barriers for first-time and everyday investors. The platform aims to democratize investing by providing commission-free access to MENA-listed stocks and other asset classes, making it easier for individuals to start building wealth.
The Technology That Enables Thndr
Thndr leverages a mobile-first approach, allowing users to open accounts, fund them, and execute trades entirely online. By digitizing the onboarding and trading processes, Thndr removes much of the paperwork and complexity historically associated with investing in the region. This focus on digital access, combined with educational content and a streamlined user experience, differentiates Thndr from traditional brokerage services in MENA markets, which often require in-person visits, higher minimum investments, or manual processes.
Who Uses Thndr?
Thndr primarily serves retail investors in the MENA region, particularly in Egypt and other Middle Eastern and North African countries. The platform appeals to:
- First-time investors seeking accessible entry to local and regional stock markets
- Individuals looking to diversify their savings with gold and fixed income products
- Younger, tech-savvy users interested in managing their investments via mobile apps
By targeting this underserved segment, Thndr is broadening participation in capital markets, which have historically seen low retail investor involvement in MENA.
Who Are Thndr's Competitors?
Thndr operates in the fintech and online brokerage space, facing competition from both regional and international investment platforms. Notable competitors include:
- amana app – A commission-free investing platform for MENA stocks, offering access to over 200 physical shares.
- Equiti – Provides CFD trading on leading MENA stocks and broader global access.
- Emirates NBD Securities – A major UAE-based online trading platform.
- Sarwa – A digital platform for trading stocks, ETFs, and passive investing across the region.
- Saxo – Global broker with extensive stock and ETF access for MENA clients.
Additionally, global platforms such as Fidelity Investments, Robinhood, Merrill Edge, E*TRADE, and SoFi Invest provide stock trading services, but may not offer the same local market focus or accessibility in the MENA region as Thndr.
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