Swipe is a simple billing and payments app designed for small businesses in India. The platform, accessible at getswipe.in, enables local businesses to easily invoice customers and collect payments—primarily leveraging WhatsApp for communication and payment links.
With Swipe, businesses can send an invoice directly via WhatsApp, allowing customers to pay instantly using a variety of payment methods. This streamlines the billing process, making it easier for Indian SMBs (small and medium businesses) to manage payments, reduce friction in collections, and maintain a professional image with digital invoicing.
What technology breakthrough does Swipe leverage?
Swipe taps into the widespread adoption of WhatsApp among Indian consumers and businesses, using it as the main channel for billing communication. By integrating seamless payment options directly into WhatsApp messages, Swipe addresses the digital payment needs of over 75 million Indian SMBs. The app’s user-friendly design and instant payment links are tailored to the preferences and habits of Indian merchants and their customers, reducing barriers to digital invoicing adoption.
Who uses Swipe?
Swipe is built for Indian small and medium businesses across sectors—such as retail shops, local service providers, and freelancers—seeking a fast, digital solution for billing and payments. The product is especially valuable to merchants who want to:
- Send professional invoices instantly
- Collect payments digitally via popular methods
- Manage customer billing through familiar platforms like WhatsApp
The tool is particularly marketed towards the Indian SMB ecosystem, supporting businesses in Hyderabad, Telangana, and across India’s growing digital economy.
Who are Swipe's competitors?
Swipe operates in the Indian SMB billing software space, which includes a range of competitors offering invoicing and digital payment solutions:
- Zoho Invoice: A free, online invoice management software for small businesses.
- Refrens: Invoicing with GST support, GSTR-1 reports, and business insights.
- Vyapar: GST billing software for generating and sharing digital invoices, with a focus on professional branding.
- myBillBook: Designed by and for Indian SMBs to simplify billing and accounting, with a large user base.
- FloBiz: GST billing and accounting software with WhatsApp invoice sharing and inventory tracking.
- Sleek Bill Online: Billing software with GST, e-invoicing, and inventory management features.
- VasyERP: Retail billing software with advanced POS features including mobile billing and customer displays.
While these platforms offer a variety of invoicing and payment features, Swipe differentiates itself by focusing on WhatsApp-driven billing and payment collection, aiming for a frictionless experience tailored to the habits of Indian SMBs.
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