Superglue is a partner engagement platform that recommends and executes revenue-generating partnership plays on behalf of partner managers. Designed for B2B organizations, Superglue helps companies maximize the value of their partner ecosystems by automating key aspects of partner management and engagement.
The platform identifies high-impact partnership opportunities and then executes personalized, scalable outreach and follow-up, enabling partner managers to drive more revenue through their partner channels. By automating these processes, Superglue aims to help organizations efficiently manage a growing network of partners without increasing manual workload.
Who Uses Superglue?
Superglue is used by a range of companies looking to scale and streamline their partnership programs. Notable customers include:
- OneSignal
- Netlify
- Udemy
- WooCommerce
- Talon.One
- storyblok
- optilyz
- Lob
- GoCardless
- AB Tasty
These organizations leverage Superglue to enhance their partner engagement and uncover new revenue opportunities through their networks.
How Was Superglue Started?
Superglue was founded by Christian Graf and Rob Rebholz, both of whom have extensive experience in building and scaling B2B SaaS companies. Rob Rebholz previously scaled a SaaS company where partners drove over 70% of an eight-figure revenue stream. Christian Graf brings a strong technical background as a seasoned CTO who previously sold his last SaaS company. Their combined expertise shapes Superglue's approach to automating and optimizing partner-driven growth. You can learn more on their About page.
What Makes Superglue Different?
Unlike traditional partner management tools, Superglue focuses on the automation of partner engagement activities. The platform not only provides recommendations for partnership plays but also executes them, reducing manual effort for partner managers and aiming to deliver measurable revenue impact.
Where Is Superglue Based and How Big Is the Team?
Superglue is a privately held company headquartered in San Francisco, United States. The team consists of approximately 11-50 employees, reflecting a startup-sized organization focused on software development for B2B partner management.
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