Subterra is a software development company that specializes in digitizing critical underground infrastructure to help decision makers assess and manage the condition of assets below the surface. Subterra offers solutions that transform underground infrastructure data into actionable insights, supporting organizations in making informed, data-driven decisions about maintenance, repairs, and long-term asset management.
How does Subterra help manage underground infrastructure?
Subterra develops technology that captures and digitizes data about underground systems—such as pipes, utilities, and other critical infrastructure. Their software platform enables organizations to visualize, monitor, and analyze the condition of sub-surface networks, helping prevent failures and optimize maintenance investments. This approach is particularly valuable for municipalities, utilities, and large organizations responsible for complex underground assets.
Who uses Subterra?
Subterra's technology is utilized by a range of public and private sector clients. Notable customers include the NSW Government and Kansas City Power, highlighting Subterra’s relevance to both government agencies managing public infrastructure and energy utilities overseeing distributed networks.
How was Subterra started?
The roots of Subterra’s expertise trace back to Peter Petroff, who established American Digital Systems (ADS) in 1975 after an engineering career at NASA, where he worked on lunar guidance systems. Drawing on his background in advanced technology, Petroff pioneered methods to measure municipal collection system flows, applying space-age techniques to infrastructure challenges. This foundation in precision and innovation informs Subterra’s approach to underground asset management today. More about the company’s history can be found on their About page.
Where is Subterra based and what is their scale?
Subterra is privately held and headquartered in Cincinnati, Ohio, United States. The company operates with a team of 11-50 employees, reflecting a focused approach to software development and infrastructure solutions.
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