Strum Platform is a cloud-based financial marketing analytics technology that helps financial institutions improve customer experiences, deepen engagement, and increase sales performance. Strum Platform provides software solutions that enable banks, credit unions, and similar organizations to better understand and act on their customer data.
How does Strum Platform help financial institutions?
Strum Platform delivers analytics and marketing technology designed specifically for the financial sector. The platform helps organizations:
- Analyze customer data to uncover insights about behavior, preferences, and engagement
- Personalize marketing and outreach to enhance customer experiences
- Drive deeper member engagement and loyalty
- Support sales teams in identifying growth opportunities and improving performance
By leveraging cloud-based analytics, financial institutions can shift from generic outreach to targeted, data-driven strategies that foster stronger relationships with their customers.
Who uses Strum Platform?
Strum Platform primarily serves banks, credit unions, and other financial organizations across the United States. Some of their clients include:
- Northern
- Greater Nevada
- First Federal Savings of San Rafael
- SecurityPlus
- Sorion
- Great Lakes
- Arkansas Federal Credit Union
- South Carolina
- Sesloc
- Corda
- Cabrillo
This client list illustrates their focus on supporting a diverse range of financial service providers, from regional banks to credit unions.
How was Strum Platform started and who leads the company?
Strum Platform was founded and is led by a team with deep expertise in software development, data analytics, and financial services. Key members of the founding and leadership team include:
- Mark Weber (CEO)
- Ben Stangland (President)
- Lee Allen (COO)
- Bill Hasapidis (Director of Data Analytics)
- Zakir Hossain (Director of Development)
- Rachel Jarvinen (Director of Product Management)
- Kristine Ziccardi (VP of Managed Services)
- Laurie Flanders (VP of Client Solutions)
- Jae Lee (Director of Client Solutions)
- Debb Westergren (Director of Client Strategy)
- Katie Petschke (Director of Product & Professional Services)
- Bart Morse (Director of AI & Client Solutions)
You can learn more about Strum Platform's team and their approach on their About page.
Where is Strum Platform based?
Strum Platform is headquartered in Seattle, Washington, United States. The company operates as a privately held organization with a team of 11-50 employees.
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