STELLA Automotive AI is a virtual customer assistant platform that leverages cognitive conversational artificial intelligence to answer dealership phones, engage with customers, and support key Business Development Center (BDC) operations like setting appointments. STELLA Automotive AI is designed to streamline communication for automotive dealerships, helping them improve engagement, increase appointment bookings, and boost customer satisfaction while reducing management and overhead costs.
How does STELLA Automotive AI work?
STELLA AI automates phone answering and customer interactions for car dealerships and dealer groups. Using advanced conversational AI, the platform can:
- Answer inbound calls at any time
- Handle customer inquiries and schedule appointments
- Route calls appropriately within the dealership
- Support BDC staff by offloading repetitive or routine communication tasks
This allows dealerships to maintain high customer responsiveness and never miss an opportunity, while freeing up staff for more complex or personalized interactions.
What makes STELLA Automotive AI different?
Unlike traditional call centers or basic auto-attendant systems, STELLA uses cognitive conversational AI to provide natural, human-like interactions. Its virtual assistant is tailored for the automotive industry, understanding dealership workflows and the specific needs of sales and service departments. Dealerships using STELLA report increased communication engagement, higher appointment volumes, and improved customer experiences, all while saving significant time and administrative effort.
Who uses STELLA Automotive AI?
STELLA Automotive AI is primarily used by automotive dealer groups and individual dealerships seeking to modernize their customer communication and BDC functions. Some customers include Lou King Breault, Brian Ortega, Jason Aufiero, Joe Hansen, Stuart Berkley, and William Demaree.
How was STELLA Automotive AI started?
STELLA Automotive AI was founded by Josselyn Boudett, with a leadership team that brings experience from automotive retail, technology, and finance. Key team members include William Knowles (Chairman), Brodie Cobb, Sidney Haider, Darin Clay, Rich Sands (CEO), Stephen Brown (CTO), and others. Their combined expertise underpins the platform's focus on practical solutions for auto retail operations. More information about the team and company background can be found on their About page.
Where is STELLA Automotive AI headquartered?
STELLA Automotive AI is based in Tampa, Florida, United States, and serves dealerships across North America.
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