SimplyInsured is an online health insurance platform designed to help small businesses in the United States compare, purchase, and manage health insurance entirely online. SimplyInsured aims to remove the complexity and fear from buying health insurance by streamlining the process for employers and their employees.
The Technology That Enables SimplyInsured
SimplyInsured leverages a 100% online platform that allows small business owners to get instant quotes, compare a wide range of health insurance plans, and enroll employees digitally—eliminating traditional paperwork and broker fees. This digital-first approach not only simplifies the process but also provides transparency in pricing and benefits, a common pain point in the health insurance industry.
Founded in 2012 and headquartered in San Francisco, SimplyInsured is backed by investors such as Bessemer Venture Partners, Polaris Ventures, and Y Combinator. The company’s focus on user experience and transparency has helped them serve thousands of small business customers across the country.
Who Uses SimplyInsured?
SimplyInsured primarily serves small businesses ranging from startups to established companies looking to offer health insurance benefits to their employees. The platform is designed for business owners who want a straightforward, efficient way to navigate health insurance options without the need for traditional insurance brokers. By catering to businesses with varying needs and sizes, SimplyInsured enables more employers to access quality health coverage options for their teams.
Who Are SimplyInsured's Competitors?
SimplyInsured operates within the small business health insurance marketplace, a sector that includes both major insurers and digital-first platforms. Notable competitors and alternative providers include:
- UnitedHealthcare: Offers a wide range of group medical and supplemental insurance plans for small businesses.
- Anthem: Provides diverse plan options and broad network coverage for small groups (2-50 employees).
- Cigna Healthcare: Tailors health insurance plans for small businesses (2-99 employees) with multiple coverage options.
- Progressive Commercial: Allows small businesses to get quotes and coverage for various health insurance needs.
- Aetna: Offers national health insurance plans and online benefits administration for small businesses.
- Kaiser: Provides a selection of health insurance plans for small businesses through DC Health Link, including CareFirst and UnitedHealthcare as plan options.
- CareFirst: Another provider available through DC Health Link, offering multiple plan choices to small businesses.
While some of these companies are major insurers, SimplyInsured differentiates itself by serving as an independent, all-digital platform that enables small businesses to compare offerings from multiple carriers in one place, with a focus on simplicity and customer-centric service.
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