Shekel Mobility is a B2B marketplace platform designed to help car dealers in Africa find, finance, and sell more used cars, operating within the $30 billion African used car market. Shekel Mobility aims to build the continent’s largest auto dealership ecosystem, powering up to $10 billion in transactions annually.
The Technology That Enabled Shekel Mobility
Shekel Mobility leverages fintech and B2B marketplace technology to streamline the traditionally fragmented process of used car sourcing, financing, and sales for African dealerships. The platform connects auto dealers to a centralized network, offering digital tools for inventory discovery, financing options, and transaction management. By integrating fintech solutions, Shekel Mobility removes major barriers such as limited access to credit and inefficient sales channels, providing a trusted, data-driven marketplace for dealers.
What Market Trends Sparked African Used Car Marketplaces?
The African used car sector has experienced significant growth, driven by rising demand for affordable vehicles, limited access to new cars, and a large informal auto trading ecosystem. Digital transformation and increased internet penetration have created opportunities for platforms like Shekel Mobility to formalize and scale dealership operations. Additionally, the need for financing solutions tailored to local market realities has accelerated innovation in automotive fintech.
Who Uses Shekel Mobility?
Shekel Mobility primarily serves independent and franchised car dealerships across Africa, especially those in Nigeria and expanding regions. The platform is tailored to auto dealers seeking to:
- Source a wider range of used vehicles
- Access inventory financing to grow their business
- Sell cars faster through digital channels
These services are particularly valuable for small and medium-sized dealerships navigating capital constraints and complex logistics in the African automotive market.
Who Are Shekel Mobility's Competitors?
Shekel Mobility operates in the African used car marketplace and automotive fintech sector. Notable competitors and similar platforms include:
- AutoTrader: South Africa’s leading online marketplace for new and used cars.
- Cars.co.za: A major used car listing platform in South Africa, serving dealers and private sellers.
- Auto Mart: Free online automotive marketplace featuring new and used vehicles.
- AUTO24.africa: Pan-African marketplace for buying, selling, and trading pre-owned cars.
- AUTO24.co.za: Certified used car marketplace in South Africa.
- CARmag.co.za: Trusted motoring platform listing new and used vehicles.
- Avis Car Sales: Offers quality pre-owned cars in South Africa.
- AVO Auto: Provides car buying, selling, and financing solutions in South Africa.
While many of these competitors focus on South Africa and consumer-facing listings, Shekel Mobility differentiates itself by targeting B2B dealership needs across Africa and embedding fintech solutions for inventory financing.
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