Seraf is a generative AI platform designed for the manufacturing sector, focused on unifying business data and delivering actionable insights to improve productivity, quality, and innovation. Seraf provides software solutions that connect and analyze data across existing enterprise systems, enabling manufacturers to make informed decisions and optimize operations.
The company's core product suite includes Assistant, Analyst, and Creator—tools that transform raw manufacturing data into usable intelligence across the entire value chain. These solutions are notable for their out-of-the-box integrations with platforms such as Microsoft, Active Directory, NetSuite, and SharePoint, allowing manufacturers to leverage Seraf without disrupting their current infrastructure.
A defining feature of Seraf is its proprietary AIDO (AI Data Organizer) technology. AIDO is designed to act like a 24/7 digital consultancy, rapidly adapting to each client’s unique environment. Unlike generic AI tools, AIDO builds custom AI models by reading and understanding the specific business context, enabling tailored insights and workflows tailored for each manufacturer—often within minutes of deployment.
Seraf distinguishes itself by combining 15 years of manufacturing expertise with advanced AI, aiming not just to automate existing processes, but to rethink how manufacturing intelligence is delivered and accessed.
Who Uses Seraf?
Seraf's solutions are used by manufacturing companies aiming to streamline operations, enhance decision-making, and accelerate innovation. Notable customers include Freedman Seating Company, Lucid Bots, and Acme Co, representing a range of manufacturing and industrial automation use cases.
How Was Seraf Started?
Seraf was founded in Chicago, Illinois, by a team with deep experience in manufacturing and enterprise software. The founding team includes Victorio Pellicano (founder/CEO), Yana Rova (chief of staff), Ibraheem Barbahan (solutions manager), Rob Eckardt (board advisor), and Glenn Thomas (board advisor). Their backgrounds have shaped Seraf’s focus on practical, customizable AI tailored to the unique needs of manufacturers. More about their story can be found on their About page.
What Makes Seraf Different?
Seraf's primary differentiator is its ability to rapidly deliver custom AI-driven insights that are specific to each manufacturer’s environment, thanks to its AIDO technology. The platform's seamless integration with widely used enterprise tools and its foundation in manufacturing expertise further set it apart from general-purpose AI solutions.
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