Second Nature is a software company that specializes in fully managed Resident Benefits Packages (RBP) for the property management industry. Second Nature delivers a customizable suite of resident-focused benefits designed to enhance the living experience, increase resident retention, and support property owners' and investors' satisfaction.
How does Second Nature's Resident Benefits Package work?
Second Nature's core solution is its Resident Benefits Package, a bundled set of services that property managers can offer to residents as part of their lease. These packages typically include features such as:
- Renters insurance
- Filter delivery services
- Credit building tools
- Resident rewards
- Maintenance coordination
The aim is to streamline property management operations, provide additional value to residents, and create a competitive advantage for property management companies.
Who uses Second Nature?
Second Nature primarily serves professional property management companies and real estate firms seeking to differentiate their offerings and improve retention. Notable customers include:
- Evolution Real Estate
- HomeVault Property Management
- PURE PM
- Birdy Properties
- Property Management Inc. (PMI)
- Evernest
- Invitation Homes
- RPM
- HomeRiver Group
- Rhome PM
- T&H Realty
- Go Global Realty
These organizations use Second Nature to deliver consistent, high-quality resident experiences and improve operational efficiency.
How was Second Nature started?
Second Nature was founded by a team with expertise in property management, customer support, software engineering, and client success. The founding team includes:
- Rolanda Gray: Customer Support Manager
- Kathryn Davis: GTM Project Manager
- Christian Sargent: Account Executive
- Cierra Joe Schoenthal: Sr. Manager - RBP Client Success Team
- Anush Avagyan: Software Engineer
Their combined experience shapes Second Nature's focus on both product innovation and customer service. More about their journey can be found on their About page.
Where is Second Nature headquartered?
Second Nature is based in Raleigh, North Carolina, United States, and employs between 201 and 500 people.
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