SeatBoost is a software company that provides a mobile auction platform designed to help airlines generate demand for seat upgrades at the moments customers are most likely to buy. You can learn more at seatboost.com.
SeatBoost's core solution enables travelers to participate in live seat upgrade auctions via their mobile devices, creating new ancillary revenue streams for airlines. The platform is tailored to maximize revenue management by offering a backstop of guaranteed spend and supplying airlines with enhanced forecasting insights. Notably, SeatBoost claims its approach can deliver approximately a 1% boost to RASK (Revenue per Available Seat Kilometer) without diluting existing revenue, and can add over $10,000 in unconstrained ancillary revenue per long-haul flight.
How Does SeatBoost Work?
SeatBoost integrates with airline systems to launch real-time upgrade auctions just before departure, when passengers are most receptive to purchasing a seat upgrade. This creates an engaging experience for travelers while capturing incremental revenue that might otherwise go untapped.
Who Uses SeatBoost?
SeatBoost primarily serves airlines looking to optimize ancillary revenue and improve the passenger experience. Their platform is built for airline revenue management teams seeking innovative tools to maximize yield on each flight. Specific customer names are not disclosed in the available data.
What Sets SeatBoost Apart?
SeatBoost differentiates itself by focusing on the precise timing of upgrade offers and leveraging auction dynamics to stimulate demand. The solution is designed for easy integration and aims to provide revenue uplift with minimal operational complexity for airlines.
Leadership Team
SeatBoost was founded by a team with deep experience in aviation, technology, and marketing:
- Kevin Stamler, Founder & CEO: Brings a background in experiential marketing and a commitment to helping airlines increase RASK.
- Karl Goetz, Chief Information Officer & Co-Founder: Leads the technological vision with over two decades of experience in quantitative methods and computer science.
- Stefan Thiel, Vice President of Global Operations: Manages client relations and operational performance, drawing on nearly 20 years in the aviation industry.
- Carmela Ladson, Vice President of Global Sales and Marketing: Oversees marketing and sales initiatives to ensure SeatBoost's continued innovation and market presence.
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