SAVO Group, now part of Seismic, is a provider of software solutions focused on sales enablement and content management for B2B organizations. After its acquisition by Seismic, SAVO's offerings have been integrated into Seismic's broader platform, strengthening Seismic's position in delivering advanced sales enablement tools for enterprise clients.
Seismic develops software that helps businesses organize, manage, and deliver sales content and resources, ensuring that sales and marketing teams have easy access to the most up-to-date and effective materials. This enables companies to improve productivity, shorten sales cycles, and drive revenue growth by equipping teams with the right information at the right time.
How was SAVO Group (now part of Seismic) started?
SAVO Group was originally founded as a privately held company headquartered in Chicago, IL, with a focus on software development for sales enablement. Following its acquisition, Seismic's leadership team, including Doug Winter (CEO and co-founder), Hayden Stafford (President and Chief Revenue Officer), and others, have continued to drive innovation in the space, leveraging deep expertise in software, go-to-market strategy, and enterprise operations. You can learn more about the leadership team and company background on Seismic’s About page.
Who uses SAVO Group (now part of Seismic)?
Seismic, including SAVO's integrated solutions, primarily serves mid-sized to large enterprises across diverse industries. Their customer base features notable organizations such as:
- Citrix
- IBM
- Hitachi
- Siemens Healthineers
- Wayfair
- American Express
- Cisco
- Truist
- New York Life
- Gainsight
- Informatica
- Allianz
- Erie Insurance
- VSP Vision Care
- Lockton
- NCR
- Illumina
- Applied Systems
- Blackbaud
- Brandes Investment Partners
These clients leverage Seismic's platform to streamline how sales and marketing teams access, personalize, and distribute critical content.
What makes SAVO Group (now part of Seismic) stand out?
By integrating SAVO's capabilities, Seismic delivers a comprehensive sales enablement platform that focuses on centralized content management, automation, and analytics. The platform is designed to help go-to-market teams operate more efficiently and effectively, supporting both sales and customer success functions in complex, content-driven environments.
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