Saleo is a software platform that enables businesses to transform their live product environments into powerful, data-rich demo experiences. Saleo specializes in injecting customizable, real-time data into live applications, allowing sales, presales, and marketing teams to create engaging and tailored product demonstrations for prospective clients.
By using Saleo, teams can rapidly build demos that are data-complete and relevant to specific customer scenarios—without the need for manual data setup or complex workarounds. The platform gives users full control over the demo environment, supports the creation of verticalized demos for different industries, and helps teams showcase real-world use cases at scale. This approach is designed to resonate with prospects throughout the sales funnel, from early-stage leads to large enterprise deals.
Some of the key outcomes reported by Saleo users include:
- 60% less time spent preparing demos
- 93% faster dashboard creation
- 2x higher demo satisfaction scores
- 50% faster onboarding for sales teams
Who Uses Saleo?
Saleo is designed for B2B organizations looking to improve their software demo process. Its platform is used by presales, sales, and marketing teams who need to deliver convincing, personalized demos quickly. Notable customers include Patricia Portik, Aaron Goh, Frank Loughan, Marie-Morgane Le Bras, ARC Document Solutions, Spenmo, and EngageRocket.
How Was Saleo Started?
Saleo was established by a leadership team with deep experience across software, sales, and operations. Key members include Yamini Rangan (Chief Executive Officer), Brian Halligan (Co-Founder, Executive Chairperson), Dharmesh Shah (Co-Founder, CTO), and others in executive roles spanning technology, finance, product, and customer success. Their collective expertise has informed Saleo’s focus on solving the challenges of demo creation and sales enablement. More about Saleo’s story can be found on their About page.
Where Is Saleo Based and How Big Is the Team?
Saleo is privately held and headquartered in Atlanta, GA, United States. The company has a team size of 11-50 employees, reflecting its focus as a specialized, agile software provider in the sales enablement space.
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